Destinations

To promote the upcoming 2012 incentive event for the top performers at Investors Group, The FaQtory was asked to develop a theme, event logo and promotional video for each group. The destinations (Sorrento & the Amalfi Coast, Italy for the first group, and Lausanne, Switzerland for the second group) were unveiled at a conference in October, 2011. As Account Manager and Creative Director for this client, I chose to have the design team start with... Read More

Move your middle

The 4 Disciplines of Execution™ is a Business Execution Solution offered by FranklinCovey. It provides the principles, skills and tools necessary to execute on key goals in the midst of the ‘whirlwind’, also known as ‘the day job’ – all of the work, energy and attention necessary to keep an organization running. The FaQtory was called in to help FranklinCovey create a 9-minute promotional video for The 4 Disciplines of... Read More

First year experience

For the 2010/2011 campaign year, School Specialty Planning & Student Development launched two new products into the Higher Education market. Both were aimed at first year experience programs, but one was targeted more at university students while the other was aimed at college students. Each product had different author’s which required separate design solutions to suit the content tone and writing style. In addition to the textbook portion... Read More

Executive functions

The Executive Functions Skill-Building program is a new offering from School Specialty Planning & Student Development. This neuroscience, research-based program strives to improve students’ academic performance by encouraging the development of executive functions – the ability to plan, strategically solve problems, self-regulate behavior, make decisions, pay attention, monitor and evaluate performance, and manage time. The FaQtory was... Read More

In your honour

Each year, Investors Group sends their top performers to an incentive event honouring their achievements. The FaQtory works with them to develop a variety of event materials that include invitation & gift packages for the qualifiers, a welcome package with travel guide and name tags for the attendees, and a website. All of the materials created are reflective of the culture found in the destination city and country. A few years ago,... Read More

Reach your goals

School Specialty Planning & Student Development (featuring products by Premier™) offers a wide range of products for K-12 and Higher Ed students. Each year, The FaQtory works with their marketing team to create key collateral pieces to aid the Premier sales force. For the 2011/2012 campaign, we designed a US K-12 brochure, Cdn. K-12 brochure and Higher Ed brochure, as well as individual brochures for new product lines. Before the design process... Read More